Unless you’re the type of masochist who likes herding cats with competing self-interests and budgets, hiring multiple specialists to market your company is not a good idea. It’s much better to have one great agency that owns your research, strategy, media and creative development and let them manage the specialists you’ll need from time-to-time. The result will be a consistent message integrated and delivered across multiple channels that match your brand standards.
The problem is, most agencies today are specialists and simply can’t manage what an experienced marketing generalist can.
To find out how we can help you find and manage specialists for all your marketing needs: