Our campaigns are designed, written and executed to get into more peoples’ heads and stay there.

Everything we do is developed to earn an unfair share of attention, memorability and profits – now and way into the future. That’s why our outdoor industry clients consistently outperform their rivals.

Ready to outsmart, outgrow and outlast your rivals with out of the box outdoor thinking?

Positioning | Tagline | Integrated Campaign | National Print | Social Media | Email | Brand Giveaway Stickers

We repositioned WOOX as heirloom quality, luxury outdoor gear and helped them:

• Become the fastest growing outdoor gear company in the USA

• Utilize print (yes print) to reach more buyers and drive 85% of their sales

• Dramatically increase awareness, consideration and distribution

• Sell a year’s worth of new shotgun furniture inventory in six weeks

• Increased sales so rapidly, the company’s top selling chassis was out of stock for seven months

We relaunched Ballistol with a new creative campaign that:

• Provided much deeper reach and penetration into their core user market - gun enthusiasts

• Raised, awareness, consideration and sales through multi-use messaging to the much bigger home & garden market

• Tripled traffic to Ballistol.com

• Increased sales by 2.5x through their online store

• Consistently delivered the highest sales per month on record

• Did all the above without increasing spend 

“It has been both an exciting and a pleasurable experience to work with the Immortology Team on marketing BMW Motorcycle dealerships in the Mid-Atlantic Region over the past two years. We are all impressed with the results and have more sales and customers in our individual data than we expected.

Collectively Immortology brought a higher, fresher level of creativity, vision, expertise, follow-through, metrics, and passion to this constantly changing part of our industry and business world. The results were vastly more exposures than BMW themselves had ever attained from any campaign, nearly three times the views, measurably longer visits by new prospects, increased traffic and interest in BMW bikes. This happened everywhere we participated, be it the new microsite for all dealers, the shared social media sites or our own websites.

While it always takes time to grow sales, during this time frame, our traffic and sales increased across the board on every product and service we offered. The marketing plan created, put into place, and managed for us by Immortology played a significant role in this growth. I can only hope that BMW Motorrad USA will consider moving more, or even all their annual marketing spend and efforts into the Immortology arena, soon.

If you are looking for a fresh, exciting, dedicated, professional marketing firm to bring new ideas, new energy, and results to your business I strongly recommend that you reach out and speak with David Smith to get that conversation started with Immortology.”

Brand Re-launch | Consumer Research | Brand Platform Development | Print | Billboards | Landing Page | POS | Direct | Facebook Campaign | Media Placement | Guerrilla

Our integrated campaign:

• Was the talk of the town online and off every time we posted on social or put up a new billboard

• Raised awareness and consideration among the area’s country club set

• Sold out all membership categories

• Generated $30 for every $1 spent

“After talking with several agencies, I decided to go with Immortology. Not only did these guys nail the strategy, they created a brilliant integrated campaign for us that has generated a big return for our modest investment with them. I knew their work would attract potential members but was pleasantly surprised when they even beat my high expectations. From the moment they started working with us through the delivery of  their last ad they completed their work on time, on budget and on brand. They even through in a few extra things because they said they loved working on our brand. As soon as our new marketing budget gets approved, I’ll be calling them again.”

Strategy | TV | Print | Social | Quantitative Consumer Research

We relaunched the brand with an integrated campaign that:

• Dramatically increased awareness and consideration with bow hunters

• Increased distribution through bricks and mortar hunting stores

• Generated record sales

Positioning | Brand Identity | Packaging | Social | Shopify Site | Video | Motion Graphics | Apparel | Product Photography

We launched RPD with an integrated campaign that:

• Drove awareness, interest and traffic to RPD’s e-commerce site

• Grew traffic and sales month-after-month

• Made the RPD Pro-Series Rod Holder one of the top-selling rod holders

• Set RPD up to be purchased by a much larger manufacture

“I have had the pleasure of working with David Smith of Immortology on a broad range of projects over the last 10+ years.  The work on Triumph Boats campaign was my first experience in seeing how they combine a very structured process with creativity and vision to create something incredible.  Triumph had muddled along with a number of different marketing firms over the years that rolled out the same old "white boats on blue water", cookie cutter campaigns that did absolutely nothing for brand awareness.  Not only did their campaign make us the talk of the marine industry but they brought much needed focus and clarity to Triumph's product development efforts.  They became part of our team and helped shape "The World's Toughest Boats".  Immortology helped do the same thing with the AkuFlex wellness project.  They brought focus and helped define the product and how people see this patented "Gravity Powered Massage" device.  We are working with them now on our Revolution Product Development business and  continue to be impressed with how quickly and effectively they deliver results.  I would never think of using another team for my marketing and branding needs.”

Brand Strategy | National TV | Online Video | Social | Outdoor | Print | Logo Design | Direct Mail | Email | Trade Show | Collateral

Our integrated campaign:

• Included a video called “Triggered” that garnered national press and over 100k organic views in less than 24 hours

• Generated a dramatic increase in awareness, interest and membership

• Drove record attendance to SCI’s annual convention

• Firmly cemented SCI promise to be “First For Hunters”

• Created the greatest period of growth in the organization’s 50-year history

Brand Strategy | National Print | Online Video | Trade Show | Direct Mail

We created one brand campaign to unify Streamlight’s look, feel and promise for their three largest divisions – Fire & Rescue, Automotive and Industrial. The campaign:

• Generated the highest YOY sales in company history

• Dramatically increased awareness and interest among buyers and end-users

“Immortology has been a great asset to our team. From beginning to end they bring to the table "out of the box" ideas that catch attention and spark reaction. Their creativity, experience and professionalism ensure that you will never have to worry about the end product. Thank you for all of your outstanding work!” 

Positioning | Video | In-Store Display | Social | Campaign Optimization | Motion Graphics | Tagline | TV

We worked with 1000 Piers Gin to launch, grow and sustain the brand, enabling them to:

• Balloon from NC's smallest craft gin distiller to its second largest in less than a year

• Widen distribution from NC to SC (VA, NY & NJ are next)

• Tripled sales in less than 3 years

“With Immortology’s help we’ve gone from unknown to one of the most popular craft gins in NC. The “Osprey” video they created for us has been a huge hit. It has definitely generated a lot of awareness and contributed to our exponential growth. I highly recommend Immortology for their outstanding strategic and creative services.”

FULL-SEVICE MARKETING MANAGEMENT FROM A PROVEN OUTDOOR EXPERT

The Outdoor Consumer isn’t an easy sell, that’s why so many campaigns for outdoor brands fail. And dopamine hits from social media likes rarely translate to cash-on-the-barrel sales, something that hot rod GenZ hire hasn’t figured out yet. 

Our CMO TO GO program installs the seasoned leadership your marketing team needs to outsmart, outgrow and outlast your competitors - at a fraction of the cost of a full-time senior executive.

This program provides more than planning, budgeting, and oversight, it puts a real outdoor strategist at the head of the table, maximizing the potential of your in-house team or building one for you.
Typical plans include:

• Scoping & Budgeting

• Strategic Planning

• Annual Integrated Marketing Plans

• Plan Implementation

• Reporting

• Refinement

• Optimization

• In-House Team Oversight

• Third-Party Agency Oversight

• Influencer Contracting + Management

A FULL SUITE OF CREATIVE + STRATEGIC SERVICES WITH BUNDLED PRICING

Customize the ideal marketing program for your specific needs and budget. Choose from our extensive a la carte menu of strategic and creative tactics and services. The more you choose, the more you save. Typical outdoor brand bundles include:

• Strategic Development

• Integrated Marketing Communications Plans

• Media Planning, Buying & Placement

• Integrated Creative Campaign Development

  • Broadcast

  • Social

  • Online Banners

  • Print

  • E-blast

  • Direct

  • Podcast

  • Tradeshow

  • Podcaststs