Impossible To ignore and hard to forget SOCIAL Media CAMPaigns That Earn an unfair share of Attention, Memory and sales

Practically anyone can create and run a social media campaign. Problem is, practically everyone is. Everybody and your mother - literally - are competing for attention and your ad dollars on social media. And therein lies the problem. With everyone from your competitors to news organizations to celebrities to your Aunt Bessie posting and vying for attention, the biggest hurdle is simply getting noticed. While we all utilize the same targeting and optimization algorithms and martech, only a few have the strategic and creative chops to make ads for social media that consistently get noticed, remembered and drive consideration and purchase.

So ignore the hype on ad targeting, optimization and tracking. They are important but hardly a competitive advantage anymore. Today what makes the difference between a wildly successful social media campaign and a mediocre one is the creative idea behind it.

The simple reason is this.

Humans are hardwired for novelty and surprise. Creative advertising has the power to elicit both. We define “creative” as brand communications strategized, designed and written to earn an unfair share of attention, memorability and revenue. Research has proven unequivocally that creative brand communications:

Get noticed, shared and remembered more than average ads
Require less media spend while generating more revenue
Generate 4x higher profitability
Deliver 11x more market share gains
Result in 3.5x better stock market performance
Are the single biggest contributor to commercial success
Boost sale in the short AND long-term
Reduce price sensitivity
Are 10x more efficient at selling stuff than other ads. That’s because creative ads are way more likely to achieve the attention/memory threshold of 2.5 seconds. It’s the absolute bare minimum amount of time a potential buyer must spend with your ad to be remembered
Generate more positive feelings with buyers about companies and their products
Never wears out

Developing big business creative ideas just happens to be our thing.

It takes a special kind of talent to create ads that make science centers, student housing, massage therapy products, multi-purpose lubricants, and athletic socks more interesting, entertaining and informative than posts from friends, relatives, news outlets and celebrities. But that’s exactly what we did and did it well. Read our client testimonials here.

Developing legendary creative is hard work. Only a very small percentage of agencies - digital or traditional - have the strategic, creative and production chops to make the kind of advertising people actually pay attention to, remember and act upon. Because most agencies can’t do it, they’re the first ones to tell you creativity is overrated and the last ones to show their creative work.

So instead of listening to them, work with us. To find out how we can help you generate more fame and fortune per dollar than any agency out there, click here.

*The Case For Creativity, James Hurman

We offer the following social media services:

Strategic Development
- Qualitative/Quantitative Research
- Competitor Research
- Brand Platform (Positioning) Development
- Communications Briefs
Creative Campaign Development
- Copywriting
- Graphic Design
- Motion Graphics
- Video Production
Social Media Management
- Target Optimization
- Paid Ads
- Boosted Posts
- Comment Response + Management
- Organic Posts
- Performance Optimization
- Reporting

NOTE: One of the biggest mistakes we're seeing today over and over again is overspending on direct, bottom of the funnel marketing tactics (direct response ads, Google Ads, email, online banners, price promotions, sms messaging, retail media, etc.)

This includes Social Media marketing.

While you can do some brand building using Social Media, it simply is not as effective as traditional media such as TV, Print, Radio and Outdoor. Because it can be highly targeted, Social Media advertising can be very effective in reaching people who have indicated they are interested in a product or service like yours. However, that’s not the best or safest way to grow your business. The best way is to combine targeted, sales activation ads online with long-term brand building ideas offline. Social media and any online advertising exponentially better when combined with traditional media to boost awareness.

People are 70% more likely to buy a product or service online when they know the brand. Only brand-building communications are effective at raising awareness and consideration. Online, direct response tactics cannot and will not raise awareness or generate demand.

To put it another way, offline (traditional) advertising is best at generating demand. Online is best at fulfilling demand.

Only 5% of buyers in any category are ready to buy now. And of that 5% over 80% have already decided what brand they are going to buy - no matter how many times you hit them via search, email or banner ads. So you’re much better off investing most of your budget in reaching and persuading the othe 95% to buy your brand in the future when they are ready.

According to the Advertising Research Foundation, the optimal media mix for maximizing advertising effectiveness for most businesses is 78% traditional and 22% online. The average business places 72% of its advertising on online media – almost the direct opposite of what they should be doing to maximize growth. For companies that sell directly to customers/consumers through an e-commerce site, the above ratios should be even more skewed towards offline media like TV, radio, in-store POS, print, etc. This is because offline channels are more efficient and effective at generating awareness and demand while online channels are better at converting those who are aware of and are ready to purchase a particular product or service. A $1 million dollar study by Ebiquity confirms research by the ARF and Bass-Ehrenberg Institute that TV - believe it or not - is the most efficient channel delivering "almost twice the sales uplift relative to media spend than Search and Radio, and five times more sales uplift relative to media spend than Out-of-Home, Online Video and Online Display Media." (This, of course, will change over time as online channels are willing to prove their reach and effectiveness compared to offline channels – right now, they’re not willing to be audited by an impartial party to allow a fair comparison can be made.)