So you’ve decided to bring a new brand into the world. Fantastic. You’ve come to the right place. Humans have obstetricians; businesses have Immortology. Helping conceive, birth and grow new products, services and businesses into healthy brands is one of our core specialties.
A word of caution before you give birth to that great idea. The mortality rate for new ventures is abysmal. Eight out of 10 new companies fail within the first 18 months. *
*Bloomberg
The good news is we can reverse those numbers. So before you even consider a name, consider hiring us. By being involved before, during and after launch, we’ll make sure your little brand bambino not only survives but also thrives.
Here’s what we can help you out with before you launch:
Consumer Research
Competitive Analysis
Internal Analysis
Brand Platform Development
Strategic Planning
Media Planning (Paid, Earned & Owned)
Media Buying
Integrated Marketing Communications Plan Development
Naming & Trademark Approval
Brand Identity Development + Graphic Design
Creative Campaign Development
Creative Production
Here’s what we can help with during launch:
Media Placement
PR
Event Planning
Proactive Opportunism
Here’s what we can help with post-launch:
Campaign measurement analysis
Campaign optimization
Perpetual campaign revitalization
Quarterly What’s Next Ideation Sessions