WHY AN INTEGRATED CUSTOMER TESTIMONIAL CAMPAIGN Just might be the thing you need.
The reason testimonials are effective is obvious – they’re endorsements of your products and/or services by the very people who purchased them. Marketing doesn’t get any more powerful or convincing than that.
So it’s not surprising that companies with customer testimonials:
Are more trusted & credible than their competitors
Attract more customers
Boost search results
Convert more sales
Increase overall sales
Customer testimonials are powerful. But a customer testimonial campaign integrated across multiple communications platforms and tactics is geometrically more powerful. The integrated customer testimonial campaigns we create are made of both still and video testimonials designed to match your brand look and feel and to be used wherever you’re communicating with current potential customers:
Social media
Direct mail
Collateral
Website
E-commerce
Presentations
Emails
Point of sale
Broadcast
Integrated Customer Testimonial Campaigns Have The Honor Of Being Both The Most Effective And The Most Difficult To Make Marketing Content.
Making video testimonial is hard. However, making a campaign of integrated customer testimonials is even harder. Here’s why:
To maximize effectiveness, one or two testimonials isn’t going to cut it. Neither will 10 still or video testimonials. You need an integrated campaign of both still and video testimonials that run simultaneously across several different media platforms and communications tactics like Facebook, Instagram, LinkedIn, email, direct mail and point of sale to name a few.
You need a skilled marketing team to make sure they all work together and have a consistent look and feel that matches and supports your brand image.
You need great customer quotes. Great quotes are believable and resonate with potential buyers. They only come from knowing what questions to ask and when during interviews.
Video testimonials are most engaging. Shooting real, authentic and interesting video testimonials is an art and skill few possess.
Great video testimonial requires professional lighting, sound, composition, editing, graphics and music.
You need at least five testimonials. Getting five great ones usually requires interviewing and shooting eight or more customers.
Ideally you should shoot and create new testimonials every six months or so to refresh the campaign.
Making Integrated Testimonial Campaigns Is One Of Our Specialties
Working with us couldn’t be easier. Our expert production managers arrange everything. All you need to do is supply us with a list of customers you’d like us to interview. (We suggest a minimum of eight.)
Every testimonial project from pre-production to editing to design to final delivery is managed and overseen by our award-winning creative team. Our video production team consists of writers, art directors, lighting specialists, sound engineers, editors and directors who’ve worked on hundreds of videos. Together, we’ll turn your testimonials into an integrated campaign designed to match your brand’s look and feel.
Types of Integrated Testimonials Campaigns We Create:
Customer Testimonials
Product and Service Testimonials (How customers use your product or service)
Employee Testimonial (For recruiting new employees)
Customer Feedback (For researching what current lost & prospective customers like and dislike about your products, services & competitors)
Vendor Feedback (For researching what different companies & people who serve you think about your products, services & competitors)
If you need help promoting your testimonial campaign, we offer the following services:
Media planning
Social media platform set-up
Media buying and placement
Audience testing
Campaign optimization and reporting
Direct mail design, list purchase, printing and fulfillment
Printed brochure design
To See And Learn More About Our Integrated Brand Campaigns, Click Here.
