95% of outdoor industry marketers operate in a tight little bubble. The direct marketing bubble. Which is a small subset of marketing communications which is only one-fourth of Marketing’s 4 Ps (Position, Price, Place & Promotion). Point is, you’re leaving s#!t tons of money on the table if you’re spending more than 50% of your budget on direct. While the guide below isn’t comprehensive by any means, it’s a pretty good overview of things you should be doing to grow your company.