Who We Are
Immortology specializes in creating hard to ignore and impossible to forget solutions that outsmart, outperform and outlast – not outspend – our clients’ competitors. We deliver them through a diverse coalition of marketing experts who can Seal Team Six virtually any communications challenge. Our secret? We help brands discover their true calling. Then we unleash it in surprisingly rewarding ways to fuel eternal growth and prosperity.
We do this by relentlessly pursuing immortality.
It gives us purpose. It drives everything we do and every decision we make. But above all, immortality holds us to a higher standard. It demands a whole new level of thinking that goes beyond the tactical to the timeless. From the for now to the forever. Where good is never good enough. And anything short of legendary just doesn’t cut it.
Immortal RamblingsMusings on marketing, advertising and life from an Immortologist's perspective.
Here at Immortology Central we bang on some drums more than others, and one of our favorites is the idea that many marketers are too eager to embrace unproven communication tactics as mission critical panaceas for their marketing ills. So a recent headline that said “FORRESTER: Facebook and Twitter Do Almost Nothing to Drive Sales” [...]
Bill Lee created a little bit of a firestorm in the small world of marketing blogging with a post on the HBR Blog Network last week with a provocative headline: “Marketing is Dead”. Whoosh! Lots of smoke and noise. Hundreds of comments posted from true believers (“You tell em, Bill!!”) and crusty deniers (“Bollocks; Tisn’t!”) [...]
It’s been my observation that most agencies these days – digital and traditional – are adding “Yes Men” to their ranks faster than Kim Kardashian goes through Louboutins. Last year it was Creative Technologists, this year it’s Ass Kissers. Case and point, there’s an agency CEO who ends every new biz pitch with this saccharin [...]