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The Pendulum Swings…Too far
Here at Immortology Central we bang on some drums more than others, and one of our favorites is the idea that many marketers are too eager to embrace unproven communication tactics as mission critical panaceas for their marketing ills. So a recent headline that said “FORRESTER: Facebook and Twitter Do Almost Nothing to Drive Sales” [...]
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Marketing Is Not Dead, Mr. Lee
Bill Lee created a little bit of a firestorm in the small world of marketing blogging with a post on the HBR Blog Network last week with a provocative headline: “Marketing is Dead”. Whoosh! Lots of smoke and noise. Hundreds of comments posted from true believers (“You tell em, Bill!!”) and crusty deniers (“Bollocks; Tisn’t!”) [...]
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The Disturbing Rise Of The Agency Yes Man
It’s been my observation that most agencies these days – digital and traditional – are adding “Yes Men” to their ranks faster than Kim Kardashian goes through Louboutins. Last year it was Creative Technologists, this year it’s Ass Kissers. Case and point, there’s an agency CEO who ends every new biz pitch with this saccharin [...]
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Is the world ready for Smart TV?
Mike Elgan at houzz wrote this interesting article on the future of TV. The article talks about the convergence of TV and phone. Is the world really ready to be a stage? The article is good, but the conversation is even better. What do you think? Read the article here. – Rhys
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Brandon Generator: A Super Cool Crowdsourcing Concept for Microsoft
I’m jealous. Two weeks ago, my friend Tommy Lee Edwards and his family came over for a cookout. Tommy is a renowned Marvel and Lucasfilm illustrator who lives in nearby Pittsboro, NC. Through his work on classic comics like Batman, Hellboy and Daredevil and an original creation, Turf, with British talk show host Jonathan Ross, he’s attracted [...]
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The Pendulum Swings…Too far
Here at Immortology Central we bang on some drums more than others, and one of our favorites is the idea that many marketers are too eager to embrace unproven communication tactics as mission critical panaceas for their marketing ills. So a recent headline that said “FORRESTER: Facebook and Twitter Do Almost Nothing to Drive Sales” [...]
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The Pendulum Swings…Too far
Here at Immortology Central we bang on some drums more than others, and one of our favorites is the idea that many marketers are too eager to embrace unproven communication tactics as mission critical panaceas for their marketing ills. So a recent headline that said “FORRESTER: Facebook and Twitter Do Almost Nothing to Drive Sales” [...]
Marketing Is Not Dead, Mr. Lee
Bill Lee created a little bit of a firestorm in the small world of marketing blogging with a post on the HBR Blog Network last week with a provocative headline: “Marketing is Dead”. Whoosh! Lots of smoke and noise. Hundreds of comments posted from true believers (“You tell em, Bill!!”) and crusty deniers (“Bollocks; Tisn’t!”) [...]
The Disturbing Rise Of The Agency Yes Man
It’s been my observation that most agencies these days – digital and traditional – are adding “Yes Men” to their ranks faster than Kim Kardashian goes through Louboutins. Last year it was Creative Technologists, this year it’s Ass Kissers. Case and point, there’s an agency CEO who ends every new biz pitch with this saccharin [...]
Is the world ready for Smart TV?
Mike Elgan at houzz wrote this interesting article on the future of TV. The article talks about the convergence of TV and phone. Is the world really ready to be a stage? The article is good, but the conversation is even better. What do you think? Read the article here. – Rhys
